Ebook Marketing For Profit

Start selling immediately your account is set up. Don't wait for FREE search engines. Nothing really is free.

Waiting to get listed in free search engines can take eternity. Getting listed for free in free search engines like Google, Yahoo, or MSN gets you free traffic. But you can with for months without getting your book web page listed.

And once you get listed, there is no guarantee that you will always be listed. Search engines shuffle their algorithm ever so often. Each time they do that, they drop countless number of sites.

The search engines owe you nothing. That can list you anytime they wish and drop you anytime. And they can decide not to list you all time. They are no obligated to you. It's free remember?

In this sense, free search engines are not really free. The time you spend waiting is really money lost. Remember . . . time is money.

Therefore, an effective ebook marketing strategy must include pay per click advertising of some sort.

Let's consider ebook marketing using Google adwords program and investigate how profitable this can be.

The Google Adwords Program - Ebook
Marketing With Class

When you sign up for the Google adwords program, you will be required to write a title, a description, and a destination URL for your ad.

The secret to running effective and profitable ads program is this:

Write attention grabbing title
Craft powerful description
Target the right audience
Use relevant keywords
Choose low cost keywords

The Profit Equation

The question most often asked by first time publishers is, "Will I make money from my ebook?"

This is a natural question as no one in his right mind want to throw away his money. Therefore, profit concerns is a natural concern.

Let's take a critical look at this.

Yes, you can and will make money from publishing your book online if your ebook marketing strategy is right.

We have mentioned that advertising through pay-per-click programs like Google adwords is the fastest way to start seeing results . . . and profits . . . almost immediately.

Now, let's look at the profit equation.

You know that . . .

Selling price less cost price Equals profit.

Expressed mathematically,

selling price  -  cost price  =    profit

Your cost in this case is your Google adwords expenses.

Suppose your ebook marketing starts with an adwords advertising campaign of say, $0.3 per click. That is, you pay $0.3 every time someone clicks your ad in the google advertising network.

Suppose you have a 2% conversion rate. That is, two visitors buy out of a hundred visitors to your book sales page.

Advertising cost for hundred visitors  =   $0.3  X  100  =  $30

Suppose your selling price is $29.95 per copy.

Two copies  =   $29.95  X  2  =  $59.90

Therefore,

Profit  =  59.90  -  30  =  $29.90

Have you made profit?

Of course.

In this ebook marketing example using pay-per-click marketing strategy, we assumed a 2% conversion rate. You can very well achieve 5% conversion rate or more.

That means more money for you.